Chris saw it from inside Marketing Operations and RevOps. Campaigns ran while pipeline stayed flat. The CRM was too messy to forecast off. Attribution nobody could defend in a leadership meeting. Dashboards got built and nobody read them. Lead-scoring models got rebuilt every year or two, because the last one had quietly rotted.
Felix saw it from inside sales enablement and field execution. A playbook launched with fanfare, and no rep opened it by week three. The handoff from SDR to AE lost context every time. Managers coached by gut feel, because there was no cadence and no time to build one.
Then AI arrived, and got bolted onto the same broken layer. A scoring model trained on data nobody trusted. A coaching tool summarizing calls nobody followed up on. Automation made the mess move faster. It didn't fix it.
Different companies, different tools, same wall. Leadership knew exactly what needed to change. The person senior enough to fix it was already running the function day to day — too deep in the work to step back and rebuild it. So the fix got scoped, sometimes funded, and then quietly slipped a quarter. Then another.
LYNR exists to be the senior capacity that doesn't slip. In for a defined stretch, then out — the system rebuilt, documented, and handed back to the team that has to run it. AI goes in where it earns its place. The operating layer comes first.
Chris
Co-founder · Marketing Ops · RevOps · GTM Systems · Data & AI-era GTM
15+ years building and running Marketing Operations and RevOps functions inside global technology companies — spanning digital infrastructure, enterprise cloud computing, and global banking software, working across EMEA and worldwide teams. Built lead-management and lead-to-deal processes from the ground up, supporting both PLG and SLG motions across a wide range of company types and stages. Optimized lead qualification, scoring, and routing systems; built the teams and SOPs that ran them; operated and supported marketing functions across global, multi-region organizations. Most recently, building the operational data and attribution infrastructure underneath an AI-native GTM platform — the unglamorous groundwork that makes AI-driven systems trustworthy instead of just fast.
Prior operator experience. Not LYNR client work.
Felix
Co-founder · Revenue Enablement · Sales Execution
10+ years building revenue enablement functions for fast-growing, recurring-revenue sales teams. Built onboarding and certification programs, coaching cadences, and the playbook systems reps actually use day to day — not just the ones that launch well and go quiet by week three. Worked across qualification frameworks, discovery standards, and manager coaching rhythms to close the gap between a training deck and a rep who can run it live. In a previous operator role, led an enablement rollout independently documented in a published case study: adoption grew from 250 to 850 active users, with close to 500 lessons built into the system reps actually used.
Prior operator experience. Not LYNR client work.