Who we are
LYNR provides senior GTM execution services to B2B companies — diagnostics, sprints, embedded operators and governance across Marketing Ops, RevOps, GTM Enablement, lifecycle, attribution, CRM, SDR/AE handoff, playbooks and forecast discipline.
LYNR is the trading brand of Sales Optimisation Consulting Srl, a business management consultancy based in Bucharest, Romania.
Website: getlynr.com. Privacy contact: privacy@getlynr.com. Data Protection Officer (or equivalent point of contact): dpo@getlynr.com.
Personal data we collect
- Business contact details you submit via the contact form: name, company, work email, role, company size, preferred contact method.
- Enquiry content: the workstream you describe, the main issue selected and any message you send.
- Direct correspondence: anything you email us at hello@, support@ or privacy@getlynr.com.
- Technical website data your browser sends automatically (such as IP address and user agent), used for security and reliability.
- Cookie preference data stored in your browser's local storage.
- Website analytics data — only where analytics cookies are later enabled and you have given consent.
How we collect it
- Directly, when you complete the contact form on getlynr.com.
- Directly, when you email LYNR or reply to a LYNR conversation.
- Automatically, through standard website logs and — where enabled and consented to — analytics or marketing cookies.
Why we use it
- To respond to your enquiry and manage the LYNR conversation that follows.
- To qualify whether LYNR is the right fit for the problem you've described.
- To improve the website and the clarity of our service descriptions.
- To maintain the security and integrity of the site.
- To meet legal, tax and administrative obligations where applicable.
Lawful basis
- Legitimate interests — handling business-to-business enquiries and maintaining site security.
- Consent — for optional analytics or marketing cookies, where used.
- Contract / pre-contract steps — where you ask us about specific LYNR services.
- Legal obligation — where applicable.
Who data may be shared with
We use a small set of vetted processors and only the categories below. Specific providers are listed on request.
- Website hosting and infrastructure providers.
- managed database and form-submission storage provider.
- Email infrastructure providers — where transactional or notification email is enabled.
- CRM or contact management tools — where used to manage the LYNR conversation.
- Analytics providers — where analytics cookies are enabled and you have consented.
- Professional advisers (legal, accounting) — only where strictly needed.
LYNR does not sell personal data. LYNR does not use website enquiries for unsolicited marketing or spam.
International transfers
Some processors may operate outside the UK or EEA. Where this is the case, LYNR relies on appropriate safeguards such as the UK International Data Transfer Agreement, the EU Standard Contractual Clauses, or an adequacy decision.
Retention
Enquiry data is retained only as long as needed for the business conversation and reasonable follow-up, unless a longer period is required by law (for example, accounting records). You can ask us to delete your enquiry at any time by emailing dpo@getlynr.com.
Your rights
Subject to applicable law, you have the right to:
- Access the personal data we hold about you.
- Have inaccurate data corrected.
- Ask for your data to be deleted.
- Restrict how your data is processed.
- Object to processing based on legitimate interests.
- Request portability of data you provided to us.
- Withdraw consent for optional cookies or marketing at any time.
- Complain to your local data protection authority — in the UK, the Information Commissioner's Office (ICO).
How to make a data request
Email dpo@getlynr.com with a short description of your request. We may need to verify your identity before acting on it and will usually respond within one month.
Children
LYNR is a B2B service. The site is not directed at children and we do not knowingly collect personal data from anyone under 16.
Changes to this policy
We may update this policy. Material changes will be reflected in the "Last updated" date at the top.