Signal: diagnose and prioritise

What is broken, what is it costing us, and what should we fix first?

Signal is for the moment when the revenue problem is real but the evidence, root cause or priority is still disputed.

We compare what the business says should happen with what the CRM, pipeline, routing, handoffs, calls and operating behaviour show actually happens. A senior operator turns that evidence into commercial impact and a clear next decision.

It can cover Revenue Operations, Marketing Operations (MOPS), CRM and data, lifecycle, lead scoring and routing, attribution, handoffs, pipeline, forecasting and enablement.

Book a 20-minute workstream review Problem already clear? See Sprints

Prefer to self-assess first? Run the free GTM execution diagnostic →

Engagement facts

Delivery2–3 WEEKS

FormatSENIOR-LED DIAGNOSTIC

Ends inA DECISION

OutputEVIDENCE · PRIORITY · BLUEPRINT

From £8,500

How Signal works

Five moves. One decision.

Signal is deliberately finite. Each step reduces uncertainty until leadership can decide what to build, who should own it and how success will be measured.

01
Evidence
Agree scope, access and the evidence that matters.
02
Inspect
Review the real workflow, systems, data and operating behaviour.
03
Diagnose
Separate symptoms from root causes and quantify the consequence.
04
Prioritise
Rank what matters by commercial impact, risk and dependency.
05
Decide
Leave with the smallest useful intervention. If there is nothing worth building, we say so.

Delivery: 2–3 weeks

Timing starts from confirmed kickoff once the agreed scope and access are in place. Evidence sources and stakeholder availability must also be confirmed. Material client-side delays or scope changes pause or revise the clock in writing.

What you receive

Enough evidence to act without LYNR in the room.

The output is built for a commercial decision and can stand on its own.

Current-state evidence

The stated process versus what actually happens. We inspect CRM stage history and field completion, routing and ownership, handoff records, call or sequence evidence, pipeline ageing and the operating cadence behind the numbers.

Root-cause findings

What is working, what is broken and why. Leadership, manager and rep views are cross-checked against system and workflow evidence rather than accepted at face value.

Priority matrix

Issues ranked by commercial impact, execution risk and dependency rather than by who is loudest.

Commercial impact

The likely effect on conversion, velocity and forecast confidence. We also assess productivity, data trust and operating risk.

Recommended intervention

The smallest defined Sprint that removes the highest-value bottleneck. If further work from LYNR is not justified, we say so.

Action blueprint

The proposed build sequence and its dependencies. It also defines the Definition of Done, owners and success measures for what happens next.

When AI is part of the problem

Signal can decide whether a GTM workflow is ready to move into production.

We only include AI where the workflow and economics justify it. We test the operating conditions first, then define human control and measurement requirements.

Opportunity

Is this workflow commercially worth changing?

Foundation

Are the process, data and system conditions reliable enough?

Control

What may AI read, write, trigger or recommend? Where must a human decide?

Outcome

What baseline and KPI will prove the workflow is better in production?

See how LYNR deploys AI into GTM execution →

Transparent pricing

We publish indicative pricing because buyers deserve clarity before entering a sales process.

Scope changes

Significant scope changes after kickoff may require a revised proposal.

Taxes

Prices exclude applicable VAT or local taxes.

Currency

Non-GBP prices are indicative. Final invoices issued in GBP unless otherwise agreed.

Need evidence before the build?

Bring the workstream. We will pressure-test whether Signal is needed. If the problem is already clear enough for a Sprint, we will say so.

Book a 20-minute workstream review See which engagement fits