Signal — Diagnose & Prioritise
What is broken, what is it costing us, and what should we fix first?
Signal is for the moment when everyone agrees something is wrong, but no one fully agrees what to fix first. Maybe marketing blames lead quality. Sales blames routing. RevOps blames data. Finance does not trust attribution. Leadership wants the number fixed before another quarter slips. Signal turns that noise into evidence, priority and a clear GTM execution plan.
A senior-led diagnostic — not a scoping call dressed up as one. You get findings with evidence, a priority matrix tied to commercial impact, and a recommended next move.
Operating model lens
Five lenses. One coherent read.
Signal looks at the system the way an operator does — not the way a slide deck does.
Owners, roles, manager cadence and enablement standard.
Lifecycle, qualification, handoff and stage governance.
CRM hygiene, source clarity, field completion and attribution.
CRM, MAP, sequencing and call intelligence workflows.
Weekly operating cadence, QA, scorecards and review loops.
Four delivery phases
What happens, in order.
Stakeholders mapped, data and tooling access agreed, evidence sources confirmed, diagnostic scope locked.
CRM, lifecycle, attribution, handoffs and operating cadence inspected against a defined standard. Focused conversations with marketing, sales, RevOps and finance leads.
Where execution is leaking, why, the commercial impact, and the order to fix it in.
Board-grade working session. Findings, priority matrix, recommended Sprint and action blueprint.
Typical timing — 7–10 working days
Signal is typically completed within 7–10 working days from confirmed kickoff, once the agreed scope, access, evidence sources and stakeholder availability are in place.
More complex, multi-system or multi-region scopes may require a longer diagnostic window. Final timing and fixed fee are agreed in writing before kickoff. Client-side delays, material scope changes or third-party dependencies may pause or revise the timeline; Lynr does not shorten the diagnostic simply to meet an artificial date.
Stage fit
When Signal is useful by stage
Seed / Founder-led
Use Signal when founder-led sales is working, but you are not sure what needs to be built before the next hire or first GTM lead takes ownership.
Series A
Use Signal when the team is growing faster than the operating layer underneath it — lifecycle, routing, handoffs, CRM trust, attribution, and manager cadence are not yet working as one system.
Series B
Use Signal when pipeline, forecast, and ownership are no longer trusted at leadership level and you need to know which operating gap to fix first.
If the problem is already clear, you may not need Signal. Start with a scoped Sprint.
What you receive
At the end of Signal, you receive:
Written so leadership can act on them without LYNR in the room. Delivery assumes required access, data, documents and stakeholder inputs are available on time — client-side delays pause the timeline.
Current-state map
How the GTM system actually runs today, end to end.
Evidence-backed findings
What's working, what's broken and the evidence behind each call.
Gap analysis
Current state vs. the standard a senior operator would expect to see.
Priority matrix
Issues ranked by commercial impact and adoption risk — not by who's loudest.
Commercial impact estimate
What each gap is costing in conversion, forecast accuracy or rep productivity.
Recommended Sprint
The smallest piece of senior GTM execution that removes the highest-value bottleneck — with scope and price.
Build sequence
Workstreams ordered across the next 1–2 quarters, with named owners.
Risks and dependencies
What could block adoption, and where executive cover is needed.
Diagnostic questions
What we test.
Signal looks for evidence, not opinions. These are the kinds of questions we use to find whether the issue is people, process, data, tools or operating rhythm.
Are reps creating pipeline, or mostly managing inherited demand?
Is ramp measured by completed onboarding, or by full-quarter productivity?
Do managers inspect deals and coach against the same standard?
Are SDR-to-AE handoffs scored, reviewed and improved?
Are forecast commits based on evidence, or confidence?
Does the CRM reflect the real sales process, or just the reporting process?
Do playbooks change live selling behaviour, or just sit in folders?
Which GTM workflows are you trying to automate with AI?
Is the CRM data clean enough for AI to act on?
Where would AI create risk if it used today's lifecycle or source data?
Which GTM decisions still require human approval?
What feedback loop tells you whether AI-supported workflows are improving execution?
Transparent pricing
We publish indicative pricing because buyers deserve clarity before entering a sales process.
Scope changes
Significant scope changes after kickoff may require a revised proposal.
Taxes
Prices exclude applicable VAT or local taxes.
Currency
Non-GBP prices are indicative. Final invoices issued in GBP unless otherwise agreed.
Ready to know where the leak is?
A senior-led diagnostic, typically completed within 7–10 working days from confirmed kickoff — provided the agreed scope, access, evidence sources and stakeholder availability are in place.