Signal — Diagnose & Prioritise
What is broken, what is it costing us, and what should we fix first?
Signal is for the moment when everyone agrees something is wrong, but no one fully agrees what to fix first. Maybe marketing blames lead quality. Sales blames routing. RevOps blames data. Finance does not trust attribution. Leadership wants the number fixed before another quarter slips. Signal turns that noise into evidence, priority and a clear GTM execution plan.
A senior-led diagnostic — not a scoping call dressed up as one. You get findings with evidence, a priority matrix tied to commercial impact, and a recommended next move.
*Indicative starting prices. Final pricing depends on scope, systems complexity, delivery timeline, region, and applicable exchange rates. USD and EUR figures are approximate.
Operating model lens
Five lenses. One coherent read.
Signal looks at the system the way an operator does — not the way a slide deck does.
Owners, roles, manager cadence and enablement standard.
Lifecycle, qualification, handoff and stage governance.
CRM hygiene, source clarity, field completion and attribution.
CRM, MAP, sequencing and call intelligence workflows.
Weekly operating cadence, QA, scorecards and review loops.
The five days
What happens, in order.
Stakeholders mapped, data and tooling access agreed, diagnostic scope confirmed.
CRM, lifecycle, attribution, handoffs and operating cadence reviewed against a defined standard.
Focused conversations with marketing, sales, RevOps and finance leads. Evidence over opinion.
Where execution is leaking, why, the commercial impact, and the order to fix it in.
90-minute working session. Findings, priority matrix, recommended Sprint and action blueprint.
What you receive
Six artefacts. One conversation.
Written so leadership can act on them without LYNR in the room.
Diagnostic findings
What's working, what's broken and the evidence behind each call.
Gap analysis
Current state vs. the standard a senior operator would expect to see.
Priority matrix
Issues ranked by commercial impact and adoption risk — not by who's loudest.
Commercial impact view
What each gap is costing in conversion, forecast accuracy or rep productivity.
Recommended Sprint
The smallest piece of senior GTM execution that removes the highest-value bottleneck — with scope and price.
Action blueprint
Sequenced workstreams over the next 1–2 quarters, with named owners.
Diagnostic questions
What we test.
Signal looks for evidence, not opinions. These are the kinds of questions we use to find whether the issue is people, process, data, tools or operating rhythm.
Are reps creating pipeline, or mostly managing inherited demand?
Is ramp measured by completed onboarding, or by full-quarter productivity?
Do managers inspect deals and coach against the same standard?
Are SDR-to-AE handoffs scored, reviewed and improved?
Are forecast commits based on evidence, or confidence?
Does the CRM reflect the real sales process, or just the reporting process?
Do playbooks change live selling behaviour, or just sit in folders?
Which GTM workflows are you trying to automate with AI?
Is the CRM data clean enough for AI to act on?
Where would AI create risk if it used today's lifecycle or source data?
Which GTM decisions still require human approval?
What feedback loop tells you whether AI-supported workflows are improving execution?
Transparent pricing
We publish indicative pricing because buyers deserve clarity before entering a sales process.
Scope changes
Significant scope changes after kickoff may require a revised proposal.
Taxes
Prices exclude applicable VAT or local taxes.
Currency
Non-GBP prices are indicative. Final invoices issued in GBP unless otherwise agreed.
Ready to know where the leak is?
Signal can begin within two weeks of your first conversation.