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GTM Operations
GTM Operations
The EU AI Act's Article 50 deadline already passed. Most GTM teams do not know if they are compliant.
Article 50 became enforceable on 2 August 2026. For revenue teams the hard part is not the disclosure line — it is naming every AI-touched system that faces a buyer, and who owns each one.
15 August 20266 min read
GTM Operations
The GTM Stack Is Not the Problem. The Missing Operating Layer Is.
AI will not fix broken GTM execution. It will expose it. The next advantage in B2B revenue teams will come from clean operating layers, not bigger tool stacks.
9 June 20266 min read
GTM Operations
The Missing Layer in GTM: Why Leaner Teams Need Better Execution, Not More Pressure
Layoffs and flatter teams are exposing the missing senior execution layer. AI pressure and headcount constraints are making the gap harder to ignore. The work has not disappeared — it has been redistributed.
30 May 20266 min read